Ecommerce Platforms
Contributed frontend theme work to one of the web's most trusted ecommerce review publications.
The Client
Ecommerce Platforms is an independent review publication that tests, compares, and rates ecommerce platforms — from Shopify and WooCommerce to BigCommerce, Wix, and dozens of niche tools. Their audience is entrepreneurs, SMB owners, and developers making platform decisions. The publication has been featured in Entrepreneur, HuffPost, TechCrunch, Wired, and Harvard Business Review.
The Brief
As a high-traffic editorial publication covering a fast-moving space, Ecommerce Platforms needed ongoing frontend work to keep their WordPress theme performing well, looking polished, and adapting to new content formats and review page structures.
What Shipped
Contributed targeted PHP and CSS work to the WordPress theme, addressing layout issues, improving responsive behaviour, and refining visual consistency across review templates and comparison pages.
How it was built
Contributions were made to the existing custom WordPress theme, working within established template hierarchy and stylesheet conventions. Work focused on template-level fixes and CSS refinements rather than architectural changes.
Working inside an existing, live high-traffic theme meant changes had to be surgical — understanding the existing CSS specificity landscape and template inheritance before touching anything to avoid regressions on live content.
Results & reach
Frontend contributions helped maintain the publication's polished, trustworthy presentation across its review and comparison content — supporting a site featured in Entrepreneur, TechCrunch, Wired, and Harvard Business Review that influences platform decisions for thousands of entrepreneurs monthly.